Develop the skills and expertise to become a global leader in the hospitality industry with our one-year Master of Arts in International Hospitality Business Management program. Build on your prior academic and professional experience through hands-on learning as you specialize in your area of interest and gain a strong foundation in hotel business management.

Next intake

February 2025

Duration

1 year

Location

Caux

Credits

180 credits (UK) (90 ECTS credits)

About the program

Apply now

Program Highlights

Our MA in International Hospitality Business Management at a Glance

Our International Hospitality Business Management degree is designed to help professionals refine their careers and define their future in the hospitality industry.

This one-year, accredited program allows you to specialize in one of three tracks, helping you focus on areas that align with your career goals. For example, if you want to become an event manager, choosing the Event Management track will equip you with the hands-on experience and industry knowledge to thrive in that role.

Through an industry-focused curriculum, you will learn all about hotel operations, food and beverage management, business leadership, and marketing strategies while also having the chance to apply this acquired knowledge to real-world situations through practical experience.

Thanks to our strategic partnerships and internship opportunities with some of the world’s leading hospitality players, you will gain practical training and build connections that can open doors for your career.

Program Objectives

By blending theory and practice, this intensive academic program, offered in partnership with University of Derby, empowers you to:

Develop hospitality leadership and management expertise to effectively build and lead teams, manage departments, and create organizational strategies.
Enhance operational excellence by streamlining hospitality services, ensuring greater efficiency, and delivering exceptional customer experiences in hotels, food & beverage, and other sectors.
Master marketing and branding techniques to develop impactful hospitality campaigns, build brand recognition, and implement strategies that resonate with target audiences.
Gain proficiency in financial and budget management, focusing on cost control, effective budgeting, and maximizing profitability for sustainable business performance.
Strengthen customer service and experience skills, focusing on enhancing guest satisfaction and delivering service excellence through personalized, attentive interactions.

Delve into the psychological and behavioral aspects of luxury consumers, focusing on their desires, motivations, and purchasing behaviors.
Understand the luxury industry, including brand positioning, value creation, and differentiation strategies, by honing the skills to manage and build luxury brands in a global marketplace.
Gain the knowledge and skills to manage large-scale meetings, incentives, conferences, and exhibitions (MICE) and learn how to organize and execute international events, considering cultural, logistical, and strategic factors that contribute to event success.
Acquire the skills to think creatively and leverage technology in designing and executing innovative festivals and digital events, particularly in the luxury and cultural sectors.

Accreditations and Recognitions

Swiss Hotel Management School (SHMS) is recognized and approved by numerous prestigious academic and industry partners. Our MA in International Hospitality Business Management degree is accredited by the University of Derby, which serves as a testament to our unwavering commitment to delivering a world-class hospitality education.

These accreditations and certifications guarantee that our students receive the highest quality educational experience, one that prepares them for a lifetime of success in hospitality management.

COBIS Council of British International Schools

Curriculum Structure

The MA in International Hospitality Business Management program is structured into two semesters, with the first semester focusing on fine-tuning students’ skills at an executive and managerial level, while the second semester is dedicated to an integrated business project or dissertation with an optional internship to strengthen your expertise in the specialization of your choice.

Semester 1 & 2

Semester 1 - Caux

In the first semester, students delve into key aspects of hotel operations, food and beverage management, business leadership, and marketing strategies.

Shared courses

Hotel Operations Management
Food and Beverage Management
Developing Business Leadership Skills
Wine and Beverage Management
Marketing Management
Evidence-Based Learning

Semester 2 - Off-campus

This semester is centered around applying the knowledge and skills students have acquired in the program to real-world scenarios in the hospitality industry.

Integrated Business Project

Duration: 5 months
Work closely with a hospitality organization to tackle a specific challenge or opportunity in the industry.

Internship (Optional)

Apply the concepts and theories learned in the classroom to real-life situations while also building valuable industry connections.

Specializations

Specializations offer students a targeted approach that allows them to become experts in their chosen field, mastering the nuances and best practices of that particular industry niche. Our Master of Arts in International Hospitality Business Management program offers students three specialized tracks of study:

Specialization 1

Hotel Management

This specialization provides a unique blend of practical, hands-on experience and the latest industry insights. Students learn about operations, marketing, talent development, and leadership while receiving personalized career support and exclusive access to industry connections.

Event Management
Current Trends in Hospitality
Strategic Revenue and Financial Management

Specialization 2

Luxury Brand Management

This specialization provides a solid understanding of the luxury world, considering the perception of new consumers, challenges for the retail environment, and online services.

The Craft of Excellence
Strategic Luxury Brand Management
The Modern Luxury Consumer

Specialization 3

Event Management

This specialization equips students with the skills and knowledge to plan, manage, and execute any type of event from start to finish. They learn how to oversee all aspects of event logistics, from venue selection and vendor coordination to budgeting and marketing, helping achieve their event goals.

Event Management
International MICE Management
Festival and Digital Event Innovation

Why Study MA in International Hospitality Business Management at SHMS

Studying hospitality at Swiss Hotel Management School offers a high-quality, internationally recognized education that equips you with the academic and practical knowledge, skills, and networks needed to succeed in any sector of the international hospitality industry.

Our International Hospitality Business Management specialized program allows you to focus on your specific career aspirations. Through a combination of industry-focused courses and hands-on practical experience, you gain essential skills in leadership, marketing, financial management, and more.

What sets SHMS apart is its emphasis on real-world experience and career development. With strategic partnerships and internship opportunities with leading hospitality brands, you gain valuable industry exposure, which enhances your employability at top international hotels and resorts and helps build a strong professional network.

Third best hospitality school for employer reputation award

Ranked 3rd Best School for Employer Reputation

Our world ranking as the 3rd best school for employer reputation in the 2024 QS Rankings speaks volumes about our graduates' exceptional employability and credibility in the eyes of top employers worldwide. This prestigious recognition is a testament to the rigorous academic programs, cutting-edge curriculum, and unparalleled industry connections that we offer our students.

Employers recognize that our graduates possess the knowledge, skills, and real-world experience needed to make a difference in their organizations from day one. Our strong reputation among employers opens doors to coveted internships, leadership development programs, and full-time job opportunities at many of the world's most admired companies.

Your Career Outlook with an MA in International Hospitality Business Management Degree

An International Hospitality Business Management degree prepares SHMS graduates to step into leadership roles at luxury hotels and resorts, overseeing all aspects of the guest experience – from check-in to dining to spa services – to ensure a memorable and enjoyable stay.

With their savvy business mindset and service-oriented approach, SHMS graduates are ready to advance to roles such as:

General Manager
Hotel Operations Manager
Event Manager
Guest Relations Manager
Business Development Manager
Luxury Hotel Manager
Revenue Manager

Join a Global Network of Successful Alumni

SHMS graduates have access to one of the world's largest and most impactful hospitality alumni communities, spanning 35 chapters and over 25,000 members.

89%- hold management positions or create their own company.
97%- have job offers on graduation day.
71%- work in the hospitality, tourism & culinary sectors.
29%- work in consultancy, education, finance & healthcare.

Student Success and Testimonials

SHMS graduates rave about the school's tight-knit, collaborative environment where students, faculty, and staff share a genuine passion for the field. Living and learning together forges close bonds and an invaluable network.

My experience at Swiss Hotel Management School was unforgettable. I appreciated living and learning in a close-knit environment where everyone from the staff to the students were passionate about this industry and all had something of value to add.

Candace Matson

2017 graduate Guest Experience Manager, The Walt Disney Company

Transfer from your University

Transferring to SHMS is a simple process designed to accommodate students from diverse backgrounds. We take pride in our inclusive environment, ensuring that whether you are transferring from a community college, a four-year university, or an international institution, you'll be welcomed and supported here.

If you've completed courses at another college or university, you may be able to apply those credits toward your degree, potentially accelerating your academic journey.

To apply for direct entry and transfer your credits, follow these steps:

Contact the transfer admissions office to find out which credits can be transferred to your new degree.
Submit your application online or by mail, along with your official documents (resume, transcripts, and diploma from previous education).

How to Apply

To apply for a Master of Arts in International Hospitality Business Management, you'll need to complete an online application. Here is what you need to do:

Register online
Check your email for a link to create your password.
Log in to complete your application. As part of the application, you'll need to upload:
High school or University transcript/diploma/certificate
Proof of English proficiency - TOEFL, IELTS, or equivalent
Passport copy
Curriculum vitae
Motivation letter (500 words minimum)
Reference letters (if applicable)

Admission Requirements

To enroll in the Master of Arts in International Hospitality Business Management program, you need to:

Be at least 21 years old.
Postgraduate Diploma from Swiss Hotel Management School with an internship, or
Recognized bachelor’s degree (minimum 2.2 Hons) in any discipline or five years of work experience at managerial/ supervisory level in the hospitality industry, plus admissions interview.
Demonstrate English language proficiency in IELTS academic module 6.0 or TOEFL iBT 60 or equivalent. If you don't meet the required English level, you can improve your language and study skills with our English Foundation Program. Please note that if you require a visa, Swiss authorities need to be provided with a valid TOEFL or IELTS score (not older than one year).

Fees and Scholarships

Need-based financial aid and merit scholarships are available to help make this investment in your future more affordable. Each scholarship has its own eligibility criteria, and all are applied toward tuition fees only.

Scholarships are limited and awarded on a first-come, first-served basis, so it's best to apply early. We encourage all prospective students to explore the scholarship opportunities and financial support services available. If you have any questions or need assistance, please don't hesitate to contact us.

Upcoming Intakes

If you need a student visa, please be sure to allow 8 – 12 weeks between the application and program start date.

February 2025

September 2025

November 2025

Frequently Asked Questions (FAQ):

Do I need prior experience in the hospitality industry to enroll?: No, prior experience in the hospitality industry is not required to enroll in the MA in International Hospitality Business Management program as long as you have a recognized bachelor's degree in any discipline.
Can I choose more than one specialization?: No, you cannot choose more than one specialization.
Are there any scholarships or financial aid options available?: SHMS offers scholarships awarded on a first-come, first-served basis. It's recommended to apply early, as there are limited scholarships available each year.
Can I defer my admission to a later semester?: It depends. Please consult your agent or academic advisor or see about direct entry.
Are there any certification opportunities included in the program?: Yes, the MA in International Hospitality Business Management offers certification opportunities such as Masterclasses and Wine & Spirit Education Trust (WSET).
Can I study the program part-time while working?: Pursuing the program part-time is not recommended. You might want to explore the option of the online MA program instead.

The industry's school of choice

Our unique partnerships and internship opportunities open doors to some of the world’s top players. Get invaluable real-world experience, connect with people at the heart of the business, and learn from the greats–both in the classroom and in the workplace. The curriculum is informed by the industry and supports your employability and career development.