ALESSI’s Matteo Alessi Introduces the Luxurious Side of Consumer Behaviour to IHTTI Students

With a focus on luxury products, Mr. Alessi introduced insider tips on consumer behaviour in hospitality and design offering a rounded appreciation of the critical issues governing consumption and the decision making process. 

“Creating a unique customer experience through design and luxury branding has become an integral part of the Hospitality Industry. We are therefore privileged and excited as this partnership will contribute immensely to the learning experience of our students.”  Mr Jaco Von Wielligh, Academic Director at IHTTI

ALESSI is a family run business based in Northern Italy. It began as a small factory in 1921, known for the manufacturing of brass and silver-plated products for the table, then later stainless steel products. The company has evolved into one of the leading factories of Italian Design of stainless steel items and now includes all ranges of including chinaware, plastic and wood. Today ALESSI is an international brand that works with more than 200 international designers and architects from all over the world and includes a collection of over 4000 different products. https://www.alessi.com