Top 10 Hospitality Trends to Look Out for in 2025

Key Takeaways

• The hospitality industry is rapidly evolving, driven by technology, sustainability, and the demand for personalized guest experiences.
• Adopting innovations like mobile check-ins, AI-driven personalization, and eco-friendly practices is essential to meet guest expectations and stay competitive.
• Travelers increasingly value wellness, immersive cultural experiences, and unique culinary and luxury offerings, which present opportunities for differentiation.
• Staying ahead requires embracing change, training staff, leveraging guest feedback, and keeping up with industry trends through education and networking.

The hospitality industry is ever-changing, with new trends emerging as technology advances and consumer expectations shift. 

By focusing on what today’s travelers value—authenticity, convenience, and personalized service—hotels and resorts can deliver experiences that stand out and build a loyal clientele. But what are the top hospitality trends to look out for in 2025?

10 Hospitality Trends in 2025

The future of hospitality is all about keeping up with what guests want and need. From tech innovations that ensure a seamless stay to sustainable practices that make them feel good about their choices, the industry is evolving to create personalized, memorable experiences. 

Hotel owners, managers, and professionals need to embrace these trends—think personalized touches, wellness vibes, and unforgettable dining—to stay ahead, wow guests, and keep them coming back for more.

1. Technological innovations

Technology continues to transform the hospitality industry, elevating guest experiences and refining operations. Gone are the days when key cards felt fancy; modern travelers now expect conveniences like mobile check-ins, voice-activated room controls, and digital room keys that let them skip the front desk entirely.

Smart devices also play a key role in personalization. Features such as thermostats that adjust to guest preferences or apps that suggest local activities make stays more tailored and memorable.

Another major trend is the rise of AI chatbots, offering quick answers to common questions and helping with reservations 24/7. Let’s not overlook virtual reality tours, which allow potential guests to explore rooms and facilities before making a booking.

This focus on technology aligns with innovations like SHMS's introduction of Robot Lucki, a state-of-the-art hospitality robot by Marconnet Technologies. Demonstrated live on the SHMS Leysin campus, Robot Lucki epitomizes the synergy of tradition and technological advancement, showcasing how robotics can enhance guest experiences and streamline services.

The takeaway? Hospitality businesses that integrate innovative technology are staying ahead of the curve.

2. Sustainability and eco-friendly practices

Sustainability is becoming non-negotiable in the hospitality industry. Guests are actively seeking accommodations that prioritize the planet, and businesses are stepping up with energy-efficient systems, waste reduction initiatives, and sustainable sourcing.

Consider solar-powered heating, LED lighting, and water-saving technologies. These don’t just cut costs but also show guests that you care about your environmental impact. Plus, who wouldn’t want to stay at a place that gives back to the planet?

Then there are waste management initiatives, such as composting programs, refillable toiletry dispensers, and reducing single-use plastics, which are essential.

Sourcing is another groundbreaker. From farm-to-table dining to ethically sourced materials, sustainable choices resonate with eco-conscious travelers.

Beyond the good for business, adopting these strategies is good for the environment. They build trust with guests, enhance your reputation, and may even unlock grants or certifications for green initiatives.

3. Personalized guest experiences

Guests today want more than just a place to stay; they seek an experience that feels like it was made for them. Personalization is the key, and with tools like guest data and AI, tailoring services is more accessible than ever.

It all starts with the booking process. By analyzing past stays and preferences, you can offer guests customized room packages or special deals they’re likely to love.

Once they check in, personalization shines through details like preferred room temperatures, pillow types, or even curated dining recommendations. These thoughtful touches leave lasting impressions.

Post-stay communication is just as important. A personalized thank-you email or an offer for their next visit keeps your property top-of-mind and builds loyalty.

This personalization not only enhances guest satisfaction but also turns one-time visitors into repeat customers.

4. Evolving culinary experiences

Culinary trends are reshaping the way guests dine, with hotels and resorts embracing new approaches to cater to modern tastes. Farm-to-table dining has become a favorite, offering fresh, locally sourced ingredients that highlight seasonal flavors while supporting local farmers.

With more guests seeking meals that are healthier and environmentally friendly, the demand for plant-based options is also skyrocketing, increasing its retail market from $3.9 billion (2017) to $8.1 billion in 2023. 

Global fusion cuisines have also become trendy, blending flavors from around the world to create unique, memorable dishes. Guests love exploring diverse cultures through their plates, making dining an adventure in itself.

Sustainability plays a big role here, too. Hotels and resorts are reducing food waste, sourcing ethically, and prioritizing organic ingredients to meet the expectations of today’s conscious diners.

5. Virtual tours and storytelling on social media

Social media has become a powerhouse for shaping the hospitality industry. Guests often decide where to stay based on what they see online, making platforms like Instagram, TikTok, and Facebook indispensable in helping hotels and resorts attract attention and engage with potential visitors.

Virtual tours are particularly impactful. By showcasing rooms, amenities, and scenic views, properties can offer potential guests a highly engaging preview of their stay before they book. These tours build trust and excitement, allowing guests to visualize their experience.

Additionally, storytelling elements such as behind-the-scenes moments, guest testimonials, or the story behind a property’s design create an emotional connection, encouraging people to buy into the narrative.

Influencer marketing further amplifies this strategy. By collaborating with travel bloggers and content creators, properties can reach wider audiences in an authentic and relatable way. 

6. Wellness and health-oriented travel

Wellness tourism is on the rise as travelers increasingly prioritize health and well-being during their trips. For hospitality businesses, integrating wellness is about creating a holistic environment that leaves guests feeling renewed.

Investing in wellness offerings can increase guest satisfaction, extend stays, and even turn casual visitors into loyal ones.

Hotels and resorts are stepping up by offering spa services, yoga retreats, and fitness programs designed to rejuvenate both body and mind.

Mindfulness is a significant trend within wellness tourism. Guided meditation sessions, digital detox packages, and mental health retreats are becoming popular as guests seek to disconnect and recharge.

Fitness enthusiasts also appreciate personalized options, like on-demand workout classes, nature hikes, or gym facilities. The experience is further enhanced when these are combined with plant-based meals, detox menus, or fresh juices.

7. Luxury experiences

Luxury in hospitality is no longer only about opulent décor or high-thread-count sheets. Now, it’s also about creating unique, immersive experiences that go beyond the ordinary. Today’s travelers crave exclusive excursions, like private yacht tours, hot air balloon rides, or curated culinary adventures tailored to their preferences.

The goal is to make every guest feel like the experience was designed just for them.

To elevate their offerings, luxury brands are partnering with hotels, resorts, and other hospitality businesses. Consider boutique hotels with a fashion theme, exclusive in-room amenities created in partnership with luxury designers, and private performances by well-known artists.

This rise in experiential luxury helps create memories that last a lifetime. For hospitality businesses, offering these elevated moments is the key to attracting travelers who value quality, creativity, and exclusivity.

8. Remote work and bleisure travel

Bleisure travel—the blend of business and leisure—is transforming the hospitality landscape. With remote work becoming mainstream, especially post-COVID-19, travelers now extend business trips to enjoy leisure time or book “workcations” that mix productivity with relaxation.

To adapt to these new trends, hotels are offering work-friendly packages. These might include high-speed Wi-Fi, dedicated co-working spaces, and private meeting rooms equipped with the latest technology. Some even go a step further with ergonomic workstations in rooms, tech support, and business concierge services.

That being said, to attract bleisure travelers, properties should also emphasize leisure perks like local tours, wellness amenities, and discounted rates for extended stays. This balance helps guests work efficiently while enjoying a mini-vacation.

By catering to this trend, hotels can tap into a lucrative market of professionals seeking flexibility, comfort, and a seamless work-life blend while on the road.

9. Innovative beverages and bars

Hotel bars are evolving into destinations in their own right, redefining the way guests experience beverages. Craft cocktails are leading the charge, with mixologists using fresh, locally sourced ingredients such as organic fruits, herbs, and grains to create unique, memorable drinks.

Innovation is also making waves in bars, focusing on creative non-alcoholic options like mocktails and alcohol-free spirits, which cater to diverse guest preferences. By incorporating by-products from other industries—such as spent grains from beer brewing or fruit peels as flavoring agents—bars can reduce waste while offering unique flavors.

Interactive bar experiences, such as mixology classes, customizable drink menus, or tableside cocktail preparation, further elevate the traditional “grab a drink” moment into an engaging activity.

By embracing these innovations, hotel bars can attract locals, visitors, and overnight guests alike, establishing themselves as vibrant social hubs and must-visit destinations in any city.

10. Cultural immersion and authentic local experiences

Today’s travelers want to connect deeply with the destinations they visit.

Hotels and resorts are embracing this trend through initiatives like cooking classes with local chefs, guided cultural tours, or hosting traditional performances. Some even partner with local artisans to offer workshops in crafts like pottery, weaving, or painting. Such a cultural immersion allows guests to experience the traditions, cuisines, and stories that make a location unique.

Authenticity is at the heart of these experiences. From incorporating regional architecture and decor into the property design to serving dishes made with local ingredients, every detail helps guests feel part of the community.

Such an emphasis on authenticity can enhance guest satisfaction and contribute to preserving and celebrating local heritage, which is a win-win for travelers and destinations alike.

How to Stay Up to Date With Hospitality Trends?

With rapid shifts in technology, guest preferences, and sustainability practices, here’s how you can keep up with the latest hospitality trends:

1. Industry Publications and Blogs: Subscribe to reputable hospitality magazines, journals, and blogs. These sources provide insights into emerging trends, case studies, and expert opinions that can inspire innovation.
2. Networking and Industry Groups: Join professional associations or online communities like LinkedIn groups. Connecting with peers allows you to exchange ideas, share experiences, and stay informed about what’s happening in the field.
3. Conferences and Events: Attend industry conferences, trade shows, and seminars. These gatherings showcase the latest tools, technologies, and strategies while offering opportunities to learn from experts and thought leaders.
4. Social Media and Webinars: Follow hospitality influencers, brands, and webinars. Platforms like Instagram, YouTube, and industry webinars are great for quick, visual updates on trends and innovations.

How Should You Adapt to Hospitality Trends?

Keeping up with hospitality trends doesn’t just happen—you need a game plan. Here’s how hotels and businesses can stay ahead:

1. Embrace technology: Upgrade your operations with tools like mobile check-ins, virtual tours, or AI-powered personalization. These not only impress guests but also streamline your processes.
2. Train your team: Your staff are the face of your business, so make sure they’re ready to deliver. Regular training on new tech, customer service skills, and sustainability practices keeps them sharp and confident.
3. Go green: Guests are paying attention to sustainability, and so should you. Reduce waste, source locally, and implement energy-saving systems to show you care about the planet and your guests.
4. Listen to your guests: Feedback is gold. Use surveys, reviews, or even quick chats to learn what’s working (and what’s not). Then, tweak your offerings to meet their expectations.
5. Stay open to change: Trends come and go, so stay flexible. Experiment with new ideas like wellness packages or interactive dining experiences to keep things fresh.

Staying Ahead of Hospitality Trends

The hospitality industry is evolving rapidly, shaped by trends like technological innovations, sustainability, personalized experiences, wellness tourism, and cultural immersion. From adopting eco-friendly practices to offering unique luxury and interactive bar experiences, staying ahead means adapting to guests' ever-changing expectations.

For those passionate about making an impact in this dynamic field, consider pursuing a Bachelor of Arts in International Hospitality Management at Swiss Hotel Management School (SHMS). This degree equips you with the skills and knowledge to thrive in a global industry, blending creativity with strategic thinking. So, come join SHMS and take the first step toward shaping the future of hospitality.

Frequently Asked Questions

Why should you study hospitality?

Studying hospitality equips you with versatile skills, global career opportunities, and the ability to create memorable guest experiences in a thriving industry.

How do trends impact the hospitality industry?

Trends shape guest expectations, drive innovation, and push businesses to adapt, ensuring they stay relevant and competitive.

What will the hospitality industry look like in the future?

The future will be driven by technology, sustainability, and personalization, focusing on creating seamless, eco-friendly, and guest-centric experiences.

What is the biggest trend for hospitality and tourism in 2025?

Sustainability and personalized travel experiences are expected to dominate, with a strong emphasis on eco-conscious practices and tailored services.